Swiss Prime Ratings

A new benchmark for intelligent, independent asset ratings.

Swiss Prime Ratings is a proprietary asset evaluation system developed to provide intelligent, transparent, and independent insight into the risk profile of both traditional stocks and cryptocurrencies. Unlike legacy rating agencies, we combine AI-driven analytics with a simplified visual scale that allows investors to instantly grasp the default risk of any given asset. Our goal is not to predict performance but to help you understand vulnerability — whether you’re investing, trading, or allocating capital. The Swiss Prime Ratings model is structured to be intuitive, fast to interpret, and unconstrained by institutional bias. Every rating is designed to empower investor independence, offering clarity in a rapidly evolving financial landscape.

  • Proprietary blend of AI and expert modeling designed in-house at Swiss Prime Capital

  • Coverage spans both equities and cryptocurrencies, bridging traditional and digital markets

  • A clean, vertical AAA-to-D rating scale makes risk instantly visible and actionable

  • Built for intuitive decisions — no analyst reports, no financial jargon, no delays

  • Independent by design, free from regulatory influence or institutional bias

  • Ratings evolve dynamically as markets shift, so you're always in step with the risk landscape

the Swiss Prime Rating Scale

The Swiss Prime Ratings scale is a vertically structured classification system ranging from AAA (highest confidence) to D (default). Each level reflects the estimated likelihood of default or severe financial risk, based on our proprietary AI analysis, market signals, and expert oversight. The scale is designed to be intuitive, color-coded, and visual — empowering users to quickly interpret risk without financial jargon.

Our rating model doesn’t predict market performance — it measures resilience, risk exposure, and creditworthiness in real-world conditions. Whether you're evaluating a blue-chip stock or a trending crypto asset, the scale provides a fast, reliable indicator of potential downside.

SWISS PRIME RATING SCALE

AAAAAABBBBB BCCCCCCRDD
Lowest expectation of default risk. Very low default risk. Low default risk. Currently low default risk. Elevated vulnerability to default risk. Material default risk, but some margin of safety. Substantial credit risk, very low margin for safety. Very high credit risk, default is probable. Near default, or payment capacity is impaired. Restricted default. Default.
  • AAA – Assets with the lowest expectation of default risk; highly stable and resilient

  • AAVery low risk but with slightly more exposure to external shocks than AAA

  • A – Generally low risk, strong fundamentals, and a solid margin of safety

  • BBB – Considered investment-grade, but with some exposure to volatility or structural risk

  • BB – Assets with elevated vulnerability; still viable but more speculative

  • BMaterial default risk; may still offer returns, but margin of safety is thin

  • CCCSubstantial credit risk; very limited resilience in adverse conditions

  • CCVery high likelihood of default; survival depends on external support or reversal

  • C – Practically near default; payment capacity likely impaired

  • RDRestricted default; selective defaults or restructurings have already occurred

  • DDefault; issuer has failed to meet financial obligations

  • The Swiss Prime Ratings process begins when a company, fund, or project sponsor engages with us to initiate a rating. We also proactively assess key market assets based on our own criteria and data intelligence, without requiring issuer involvement. This dual-track model allows us to maintain independence while providing timely insights.

    • Lead and secondary analysts assigned for each rating

    • Ratings may be solicited or generated independently using public data and market relevance

  • Our analysts gather and assess a wide array of data sources — from company filings to real-time market signals. We consider financials, disclosures, sector dynamics, and economic indicators. When appropriate, we supplement public data with insights from the issuer or third-party stakeholders.

    • Financial statements and disclosures

    • Sector and macroeconomic reports

    • Peer benchmarking data

    • Market events, sentiment, and momentum analytics

  • Once initial data is reviewed, the team evaluates whether the available information supports a credible risk assessment. If applicable, we may request forward-looking or strategic input from the issuer to enhance modeling depth. Ratings are only assigned when information sufficiency and analytical clarity are confirmed.

    • Evaluation of default risk probability using our internal model

    • Optional use of non-public inputs when permitted

    • Clear standards on when ratings can and cannot be issued

  • Our analysts prepare a focused set of topics and questions for direct dialogue with the issuer or asset sponsor (when applicable). This ensures that all relevant aspects — financial, operational, and strategic — are covered clearly and efficiently.

    • Tailored rating agenda

    • Key discussion points shared in advance

    • Targeted, time-conscious interaction

  • When applicable, we hold structured conversations with the asset's leadership, sponsors, or advisors. These may be conducted via video calls, on-site visits, or secure digital sessions. The objective is to clarify strategic direction, address model sensitivities, and validate assumptions.

    • Face-to-face or virtual briefings

    • Clarification of forecasts, scenarios, and risk drivers

    • Dynamic engagement, not bureaucratic formality

Swiss Prime Rating Process

  • Our analysts apply sector-specific criteria alongside our proprietary AI tools to build a multidimensional risk profile. This includes stress testing, peer comparisons, and ESG impact (where relevant). All assessments are grounded in our Swiss Prime Ratings framework — visual, scalable, and transparent.

    • Application of our vertical AAA–D scale

    • Quantitative + qualitative risk calibration

    • Peer benchmarking and resilience mapping

    • ESG and market context considered where applicable

  • A structured analytical report is drafted, outlining the rationale, data inputs, key drivers, and rating recommendation. This includes both numeric assessments and narrative commentary. All reports follow Swiss Prime’s standards of transparency, clarity, and methodology alignment.

    • Internal committee package includes model outputs, sensitivity analysis, and commentary

    • Rating assumptions and uncertainties disclosed clearly

    • Alignment with Swiss Prime Rating principles

  • A multidisciplinary rating committee reviews each proposal. This ensures consistency, cross-sector insight, and rigorous review before any rating is issued. The committee reviews the full case, debates the rating logic, and confirms or refines the proposed outcome.

    • Cross-functional committee with experience across asset types

    • Minimum 4 analysts per committee

    • Outcomes may include Rating Outlooks or Watch flags

    • All adjustments to models or criteria are clearly documented

  • Once approved, the rating is shared with the issuer (when relevant) for factual accuracy. We publish the rating, visual gauge, and a public summary explaining the decision. Swiss Prime retains full editorial control and ensures every rating action is communicated with clarity and precision.

    • Public release includes vertical rating gauge and explanatory text

    • Issuers may review the summary for factual accuracy

    • No private influence over rating outcomes or language

  • All ratings are monitored continuously and formally reviewed at least annually — or sooner, if triggered by material changes. Our analysts actively track changes in financial health, strategic direction, and market conditions that may impact the rating outcome.

    • Dynamic monitoring for early risk signals

    • Annual formal review for all active ratings

    • Trigger-based updates for market events or company shifts

Contact us.

Whether you're seeking a custom asset rating, need clarity on one of our evaluations, or want to explore how Swiss Prime Ratings can support your investment strategy, this is the place to start. Fill out the form and our team will respond promptly.